About

Experience

More than 15 years in B2B software, launching and scaling products that generate up to $1.5 billion in revenue at margins above 50%.

Most of that time leading product and offering portfolios at scale: turning work done into standardized offerings and self-service applications, choosing where investment goes, and proving the value afterwards.

Before that: data science and project portfolio management.

Still building SaaS products: designed, launched and sold independently.

What that means for you

Familiar ground

Productization, product and pricing questions, worked through many times at a scale where mistakes are expensive.

A model you can check

The value case is built first-hand, with the assumptions visible.

Practical advice

The same choices get made for own products, with own money.

How we work together

A first conversation, a defined scope with an offer, working sessions, and a result you and your team can act on.

Practical

Based in the Netherlands. Remote with clients anywhere, on site in the Netherlands when useful (international on-site by exception). English and Dutch.

Book a 60-minute call