Pricing & Packaging Redesign
Reposition your offering per market segment, with a value proposition, tiers and prices that fit each one.
Outcomes
- Market segments and a value proposition for each: who buys, why, and what they value.
- Value metrics: the unit that drives your proposition for customers.
- A packaging structure: tiers, what goes in each, and add-ons.
- Price points for your segments, checked against your customer base and competitors.
- The expected revenue effect of the new pricing, per segment.
- A migration plan for existing customers. Draft enablement for your sales team.
How we work together
- Weeks 1–2
We review customer, usage and revenue data, current contracts and discounting. Conversations with five to eight customers and with sales and customer-facing people.
- Weeks 3–4
Working sessions on segments, value propositions, the value metrics and the packaging.
- Weeks 5–6
Revenue estimate and migration plan. Presentation to your leadership team, and handover.
Who this is for
Your pricing was set when the product was smaller. Deals close with discounts. Customers on old plans pay less than new customers and get more. You serve different kinds of customers with one offer. You want to change the pricing once and get it right.
What is needed from you
A sponsor at CEO or commercial-lead level. Customer, usage and revenue data, and current contracts. Access to sales and customer-facing people. Introductions to five to eight customers.
What comes next
Continued support is there while the new pricing goes live.
Not sure this is the right package?
Book a 60-minute call. We work out what you need, and whether this package gets you there faster.