Product Redesign & Optimization
What to invest in, where to expand, what to revise, and what to stop.
Outcomes
- A usage and value review: what customers use, what they pay for and what they ignore.
- What to invest in and where to expand: the features, segments and integrations with the most impact.
- What to revise: onboarding, activation and retention, where customers get stuck and how to accelerate adoption.
- What to stop: what to remove, merge or stop maintaining.
- An updated product roadmap for the next two or three releases.
- The value case for the changes.
How we work together
- Week 1
Kickoff. We review usage, revenue and support data, and the current roadmap.
- Weeks 2–3
Conversations with three to five customers and with sales and support. Working sessions with product and engineering.
- Weeks 3–4
Validation sessions of early findings and recommendations on what to invest in, expand, revise and stop.
- Week 4 or 5
Presentation to your leadership team, and handover of the roadmap.
Who this is for
You have a product with paying customers. Growth has slowed, the product has become harder to explain or more expensive to maintain, and the roadmap is a list of requests. You want to know where the next investment pays off.
What is needed from you
A sponsor at founder, CEO or product-lead level. Usage, revenue and support data. Access to product, engineering, sales and support. Introductions to a few customers.
What comes next
The Pricing & Packaging Redesign follows if the offer needs to change with the product. Continued support is there while your team builds.
Not sure this is the right package?
Book a 60-minute call. We work out what you need, and whether this package gets you there faster.