Productization Assessment
An in-depth assessment of which applications can become products, with a strategy and product roadmap you can act on.
Outcomes
- A scored shortlist of product candidates, evaluated against key success drivers, so you know where to start.
- A product strategy for the strongest candidate: target customers, value proposition and positioning.
- A product roadmap: recommended changes for the software, for operations (onboarding, support, billing) and for the team.
- A go-to-market outline: packaging, a price indication, channels and ideal customer base.
- The value case: revenue model, investment, the shift from hours to recurring revenue, and the break-even point.
- An in-depth recommendation, presented to your leadership team.
How we work together
- Week 1
Kickoff. We review your applications, clients and numbers, and draw up the list of candidates.
- Weeks 2–3
Conversations with three to five of your clients or users, and working sessions with the people who know the code and the clients.
- Weeks 3–4
Strategy, roadmap and go-to-market for the strongest candidate.
- Week 4 or 5
Presentation to your leadership team, and handover of the strategy and roadmap.
Who this is for
You run an agency or IT service firm and keep building variations of the same application. Or your organization built a solution for its own use and others are asking about it. You think there is a product in it, and you want to know what it takes before you commit people and money.
What is needed from you
A sponsor at managing-director or partner level. Access to the people who know the applications and the clients. Basic financials. Introductions to a few clients or users.
What comes next
The Application Build Review checks whether the application is ready to scale. The Pricing & Packaging Redesign works out the commercial side. Continued support is there while your team builds.
Not sure this is the right package?
Book a 60-minute call. We work out what you need, and whether this package gets you there faster.